Golf Ball Fitting - Lower Your Score Using the Best Ball for Your Game

Titleist actually prints an expensive brochure titled The Best Ball for Your Game to promote the concept of ball fitting. Since Titleist is the #1 Ball in golf, (an inside joke in our house since we've all been brainwashed to believe that) it's in their best interest to convince you, the golfer, that ball fitting matters.

In fact, there are substantial differences between one ball and another that even a mid-handicapper can notice, especially a golfer who plays a lot. These differences mostly show up off the driver, wedge and putter face.

The best place to test golf balls is on the course, but who has time for that? We can figure out when a ball doesn't get in the air or land the way we expect, when it doesn't go the distance or gets scuffed too easily, but how do we know when it's the ball or the club, or the swing?

Back spin, side spin and carry, all factors associated with the golf ball, can be measured on a launch monitor. These characteristics are helpful to know when you use your driver, irons and wedges.

Groupon Promotion for Fitting

Duffy suggested we do a Groupon promotion for the Vector Pro Launch Monitor driver and shaft fitting service we've been offering for the past couple of years. Duffy is quite skilled using the Vector Pro and has helped Charlie put together a decent assortment of shafts and heads from the major vendors for fitting purposes.

Our objective for doing Groupon was to attract new customers and (hopefully) sell shaft installations. From what I've seen on eBay and our email inquiries there is a lot of interest in tour quality shafts that can be used in TaylorMade, Callaway and Titleist drivers. A good deal on a Vector Pro Launch Monitor fitting might attract some of that interest our way.

Final result: 29 people bought the Klees Golf Shop Groupon offer and a few other people asked about it. This might be the start of something good.

What's New for Holiday Shopping

The manufacturers are introducing new drivers and line extensions over the next 60 days, most of which are available now for holiday shopping. Two observations:

1.  Most of the new drivers emulate TaylorMade in design, whereas TaylorMade's newest driver will not debut until after the PGA show in January.

2.  Adjustable clubheads and the ability to swap out shafts have become the raison d'etre for the TM wannabe's. This trick has replaced clubhead size and material composition in new driver design, and it may be working its way down the line through the rest of the clubs in your bag.

Ping and Titleist continue to make drivers that look the way Ping and Titleist clubs have looked for the past six years, albeit with replaceable shafts (Titleist 910) or a draw bias (Ping K). Callaway is experimenting, again, with a clubhead that has no titanium in it (Diablo Octane), and is offering drivers in three price points. It will interesting to see how that plays out.

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